OUR STORY
ブランドストーリー
24
Twenty-four hours in a day. Every hour is an opportunity to rise above. The name "24" represents the relentless pursuit of excellence, the constant drive to elevate your everyday. It is a reminder that time is the most valuable resource — and how you use it defines who you are.
ABOVE
Above expectations. Above trends. Above the noise. "ABOVE" is not about hierarchy — it is about perspective. It is the mindset of seeing beyond the surface, of demanding more from the clothes you wear and the life you live. We exist for those who refuse to settle.
CRAFTSMANSHIP
Materials
We source premium fabrics from Japan and Italy. Every textile is selected for its durability, texture, and ability to age gracefully. Quality is never compromised.
Stitching
Our garments are constructed with precision stitching techniques refined over decades. Reinforced seams, bar-tack stress points, and impeccable finishing define every piece.
Details
From custom hardware to embossed branding, no detail is too small. We obsess over the elements you see and the ones you don't — because that's what above looks like.